Get to know us
About Us
The Royal Avenue is a premium lifestyle and hospitality brand under Jugteshwar Hospitality & Services Pvt. Ltd., committed to redefining luxury through innovation, comfort, and exclusivity. Established with a vision to bridge hospitality and lifestyle benefits, The Royal Avenue offers a range of elite membership programs, wellness collaborations, and financial assistance services designed to enhance everyday living experiences for its members and partners.
Beyond hospitality, The Royal Avenue focuses on creating a connected ecosystem of premium brands, dealers, and service providers. Through exclusive partnerships and customer engagement programs, it empowers businesses to reach new audiences while offering customers unique privileges, rewards, and luxury experiences that reflect sophistication and trust.




People and culture
Our Team at The Royal Avenue is a dynamic blend of experienced professionals from diverse fields including hospitality, marketing, finance, and customer relations. Each member brings a deep understanding of luxury services and customer experience, working collectively to uphold our commitment to excellence and innovation. Our leadership believes in building meaningful partnerships and delivering value-driven solutions to every client and collaborator.
Together, we operate with a shared vision — to create an ecosystem that connects people, brands, and opportunities under one premium platform. With dedication, creativity, and integrity at our core, The Royal Avenue team continues to set new benchmarks in service quality, partnership management, and customer satisfaction across India.
Ms. Astha Mishra
Chief Operating Officer JHS - President of Royser Foundation
Lianne Wilson
Chief Financial Officer & Corporate Finance Governance JHS
Simran Kaur
Chief Marketing Officer & Partner Programme Manager JS Group


Nitesh Gupta
Partner Onboarding and Affiliate Programme Specialist JHS
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The Royal Avenue A Brand of Jugteshwar Hospitality and Services Pvt Ltd
Links
Head Quarter:
JS Group Old Airport Road Rangreth Srinagar Kashmir 191132 India.
Head Office North:
Ground Floor Moulsari Avenue MA32 DLF Phase 3 Sector 24, 122010 Gurugram, Haryana India
